1. Introduction
This Privacy Policy ("Policy") explains how Bookies ("we", "us", "the Platform") collects, processes, stores, and protects the personal data of individuals who register accounts or otherwise interact with the Bookies website at bookies.onl. This Policy forms part of the Bookies Terms and Conditions and should be read alongside them.
We know that most people in Pakistan do not have the time or inclination to read lengthy legal documents, and we have written this Policy with that in mind. Where technical or legal language is unavoidable, we have tried to follow it immediately with a plain-language explanation of what it actually means for you as a player.
By registering a Bookies account or using any of our services — sports betting including cricket, Live Casino, Teen Patti, Baccarat, Slots, Esports Betting — you confirm that you have read this Policy and consent to the data practices described in it. If you do not agree with any part of this Policy, you should not register or use Bookies services.
The short version: Bookies collects your data to run your account, process PKR payments, verify your identity, and keep the platform safe. We protect it with strong encryption and we never sell it. You can ask to see, correct, or delete it at any time.
2. Data We Collect
The table below lists the categories of personal data Bookies may collect and hold in relation to your account. Not every category will apply to every player — the data collected depends on how you use the platform and which features you interact with.
| Data Category | Examples | Required? |
|---|
| Identity Data |
Full name, date of birth, CNIC number, nationality |
Required |
| Contact Data |
Mobile number (Pakistani), email address, residential address |
Required |
| Verification Documents |
CNIC scan, proof of address, selfie photograph for KYC |
Required |
| Financial Data |
Easypaisa or JazzCash account number, bank account IBAN, deposit and withdrawal history in PKR |
Required |
| Transaction Data |
Bet history, game activity, stake amounts, winnings and losses, bonus usage |
Required |
| Technical Data |
IP address, device type, operating system, browser type, session times |
Automatic |
| Communications Data |
Support chat transcripts, emails sent to Bookies, complaint records |
If applicable |
| Preference Data |
Notification settings, favourite games, responsible gaming limits you have set |
Optional |
Bookies does not collect sensitive personal data relating to race, religion, political opinions, health, or biometric identifiers beyond what is strictly required for age and identity verification purposes.
3. How We Collect Your Data
Bookies collects your personal data through the following channels:
- Direct registration: When you complete the Bookies sign-up form, you provide your name, mobile number, email, date of birth, and chosen password directly to us.
- Identity verification: When we request KYC documentation — CNIC scan, address proof, or selfie — you upload this directly through the verified Bookies account portal.
- Payment transactions: When you make a deposit via Easypaisa, JazzCash, bank transfer, or card, your payment method details and transaction data are transmitted to Bookies as part of the payment process.
- Platform usage: As you use Bookies — browsing game pages, placing bets, opening live casino tables — our systems automatically record technical and activity data associated with your session.
- Customer support interactions: When you contact the Bookies support team via live chat or email, the content of those communications is recorded and associated with your account for follow-up and quality assurance purposes.
- Cookies and similar technologies: The Bookies website uses cookies to maintain session state, remember preferences, and analyse platform performance. Full details are in the Cookies section below.
We do not purchase data lists or obtain your information from third-party data brokers. Everything Bookies holds about you comes either directly from you or from your interaction with our platform and payment partners in the course of running your account.
4. How We Use Your Personal Data
Bookies uses your personal data for the following specific purposes. We rely on different legal bases for different processing activities — these are noted alongside each purpose.
- Account creation and management — To register your Bookies account, maintain it, and provide you with access to all platform features. Legal basis: contract performance.
- Identity verification and KYC — To verify that you are who you say you are and that you meet the eligibility requirements (18+, valid identity). Legal basis: legal obligation and contract performance.
- Processing PKR deposits and withdrawals — To receive and send funds to your nominated Easypaisa, JazzCash, or bank account. Legal basis: contract performance.
- Delivering sports betting and casino services — To record and settle bets, credit casino game wins, apply bonuses, and maintain accurate account balances. Legal basis: contract performance.
- Fraud prevention and security — To detect and prevent duplicate accounts, unauthorised access, money laundering, and other prohibited conduct. Legal basis: legitimate interest and legal obligation.
- Responsible gaming compliance — To monitor gameplay patterns for signs of problem gambling and apply protective measures where appropriate. Legal basis: legal obligation and legitimate interest.
- Customer support — To respond to your queries, resolve complaints, and improve our support quality. Legal basis: contract performance and legitimate interest.
- Platform improvement — To analyse aggregated, anonymised usage data to improve Bookies products and features. Legal basis: legitimate interest.
- Direct marketing communications — To send you promotional emails or SMS about relevant Bookies offers where you have opted in to receive them. Legal basis: consent. You can unsubscribe at any time.
Bookies does not use your personal data for automated decision-making that produces legal or similarly significant effects on you without human review being available.
5. Who We Share Your Data With
Bookies shares your personal data only with the categories of third parties listed below, and only to the extent required for the specific purpose described. We do not sell your data to any third party. All third-party service providers who handle Bookies player data are contractually bound to process it only under our instructions and in accordance with applicable data protection obligations.
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT partners, and card scheme operators receive only the payment data required to process your specific transaction. They do not receive your betting history or game activity.
- Identity verification providers: Third-party KYC services may process your CNIC and verification documents to confirm your identity on behalf of Bookies. These providers are under strict data processing agreements.
- Casino game providers: When you play a slot or live dealer game, the game provider's system processes the game session data. Providers receive a session token and game outcome data but do not receive your full personal profile or payment information.
- Regulatory and law enforcement authorities: Bookies is legally required to report certain transaction patterns and account activities to financial intelligence authorities. We comply fully with all lawful requests from competent authorities without prior notice to the account holder where the law requires this.
- Customer support tools: We use professional customer support software platforms that store support chat and email records. These platforms are bound by data processing agreements and do not use your information for their own purposes.
International transfers: Some of our third-party service providers operate servers outside Pakistan. Where your data is transferred internationally, Bookies ensures that appropriate contractual safeguards are in place to protect your data to the same standard required under this Policy.
6. Payments & PKR Financial Data
Given that all Bookies transactions are conducted in Pakistani Rupees and processed through local payment channels — primarily Easypaisa and JazzCash — we want to be especially transparent about how your financial data is handled.
When you make a deposit or request a withdrawal, the following data is processed:
- Your Easypaisa mobile account number, JazzCash number, IBAN, or card details as applicable to the chosen payment method.
- The transaction amount in PKR, the timestamp, and a unique transaction reference.
- Your account balance as it stands before and after the transaction.
This financial data is stored encrypted within the Bookies system and is accessible only to our payments and compliance teams. It is retained for a minimum of five years after your account closure as required under applicable anti-money laundering regulations. After this mandatory retention period, financial transaction records are securely deleted.
Bookies does not store full card numbers or CVV codes. Card payment data is tokenised by the card payment processor — Bookies retains only the token and last four digits of the card for reference purposes.
7. Cookies & Tracking Technologies
The Bookies website uses cookies and similar tracking technologies. Cookies are small text files stored on your device by your browser when you visit a website. We use the following types:
- Strictly necessary cookies: Required for the platform to function. They maintain your login session, remember your language preferences, and enable secure access. These cannot be disabled without breaking the platform.
- Performance cookies: Collect anonymised data about how players navigate the Bookies platform — which pages are visited most, where users encounter errors, and how long sessions last. This data is used only to improve the platform.
- Functional cookies: Remember your preferences such as notification settings, game filter choices, and display options so you do not have to reset them each time you log in.
Bookies does not use third-party advertising or tracking cookies that follow you across unrelated websites. You can manage cookie preferences through your browser settings. Blocking strictly necessary cookies will prevent you from logging in to your Bookies account.
8. Data Security Measures
Bookies takes the security of your personal data seriously and implements the following technical and organisational measures to protect it:
- All connections to the Bookies platform are protected by 256-bit SSL/TLS encryption.
- Personal data is stored in encrypted databases on servers with restricted physical and network access.
- Employee access to player data is controlled by role-based access permissions and requires individual authenticated login. All access is logged and audited.
- Bookies conducts regular internal security reviews and vulnerability assessments of its platform infrastructure.
- All Bookies staff with access to personal data are subject to confidentiality obligations under their employment terms.
- Two-factor authentication is available for player accounts and is encouraged for all registered players.
Despite these measures, no online platform can guarantee absolute security against all possible threats. In the event of a data breach that poses a risk to your rights, Bookies will notify affected players promptly and take all appropriate remedial steps.
9. Data Retention Periods
Bookies retains your personal data for as long as it is necessary for the purposes described in this Policy and for as long as required by applicable law. The key retention periods are:
- Active account: All personal, identity, and transaction data is retained for the full duration your account is open plus a post-closure retention period.
- Post-closure general data: Account records, game history, and support communications are retained for a minimum of 3 years after account closure for dispute resolution purposes.
- Financial transaction records: Retained for a minimum of 5 years after account closure to comply with anti-money laundering regulatory requirements.
- Identity verification documents: Retained for a minimum of 5 years after account closure per KYC and AML obligations.
- Marketing preferences and communications: Retained until you withdraw consent or for 2 years of inactivity in marketing communications, whichever comes first.
After the applicable retention period has expired, Bookies securely deletes or anonymises personal data so that it can no longer be associated with any individual player.
10. Your Data Rights
As a Bookies player, you have the following rights over your personal data. To exercise any of these rights, contact us at support@bookies.onl with "Data Rights Request" in the subject line. We will acknowledge your request within 48 hours and respond fully within 30 days.
Right to Access
Request a copy of all personal data Bookies holds about you, including what it is, where it came from, and who it has been shared with.
Right to Rectification
Request correction of any inaccurate or incomplete personal data we hold about you. Some corrections may require re-verification.
Right to Erasure
Request deletion of your personal data where it is no longer necessary for the original purpose and no legal retention obligation applies.
Right to Restrict Processing
Request that we limit how we use your data while a correction request or objection is being assessed.
Right to Data Portability
Request your personal data in a structured, machine-readable format that can be transferred to another provider where technically feasible.
Right to Withdraw Consent
Where processing is based on your consent (such as marketing emails), withdraw that consent at any time. This will not affect processing that occurred before withdrawal.
11. Minors and Under-18 Protection
Bookies is strictly an adult platform. Our services are available only to individuals who are 18 years of age or older. We do not knowingly collect personal data from anyone under the age of 18.
During and after registration, Bookies carries out identity verification checks specifically to confirm that players meet the minimum age requirement. If we become aware at any point that a player's account was registered by or is being used by a person under 18, we will immediately close the account, refund any deposits made, and securely delete all associated personal data to the extent permitted by applicable law.
Parents and guardians who believe a minor may have registered a Bookies account should contact us immediately at support@bookies.onl so the matter can be dealt with promptly and the account secured.
12. Changes to This Privacy Policy
Bookies may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will notify registered players by email to the address on file and by a prominent notice on the Bookies website at least seven days before the changes take effect.
The date of the most recent update is displayed at the top of this Policy. We encourage you to review the Policy periodically. Continuing to use Bookies after the effective date of any revision constitutes acceptance of the updated Policy. If you do not agree with a change, you have the right to close your account and withdraw your available PKR balance before the new Policy takes effect.
